Overflow is a social awareness campaign that aims to bring attention to the pressing issue of flooding in Houston. While floods can cause lasting damage, this brand seeks to create calm through education, preparedness, and an inviting design. Clean and vibrant line-art illustrations lend friendliness to the brand, with an emphasis on home and family, the environment, and personal empowerment. The final brand includes a series of posters, an app, and a branding guidelines book.