Ibn Sina Brand
This identity for the medical nonprofit Ibn Sina utilizes the concept of the body as a garden, represented by textured illustrations of lush plant life and a warm, earth-toned palette. It pivots from typical medical imagery and focuses on the personal growth of the patient. Each brochure includes a die cut window that highlights three potential audience members, depicted with colorful, personable character illustrations. The final identity includes a report book, brochures, and poster.
The color palette of the identity was very important in developing the illustration style. Thumbnails were sketched, including the full report book layout. The image of an empowered woman rising from a flower was the main guiding image for the tone of the branding. Colors were also key in the wayfinding aspect of the brochures, representing the diverse audience members. The poster sought to bring all of these elements together.