Motion, Print, Product
Her Future is a voting campaign encouraging young women in the Houston area to exercise their right to vote. This campaign includes a kinetic poster, a sticker set, a social media post, and a hand-stitched plush keychain. Illustration was key in making the poster dynamic, with the figure of a woman and birds serving as the central image of freedom. Moving textures and colors convey the concept, with the woman’s cooler-toned palette gradually including warm orange to signify hope and empowerment.