Zoe Schomburg

Columbia Tap Trail


The Columbia Tap Trail is a former railroad that traverses three historic Houston neighborhoods: East Downtown, Third Ward, and MacGregor. This identity system emphasizes the industrial history of the original railroad and highlights the unique spirit of each neighborhood by using bright colors, a focus on authentic historical photography, and distinctive signage that guides trail users into neighborhood sights and amenities. From logo design to consideration of materials, the process was comprehensive and informative. Made in collaboration with Samah Hassan and Ashley Guzman. 

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